Brand survey

Let's define the brand, together.

Your answers will shape the brand's tone, voice, and visual style, plus the new website. There are no right answers, so pick what best represents K Trust Trading. Takes about 8 to 10 minutes.

1 · The business & your customer

Who is your main customer? *

Pick the most important ones.

Select all that apply

1 · The business & your customer

Which areas do you prioritize? *

Pick the regions you serve. You can choose several.

Select all that apply

1 · The business & your customer

In one sentence: what problem do you solve for your customer? *

Think speed, trust, supply, pricing, authenticity, or export support.

2 · Site goals & content

When someone visits the site, what do you most want them to do? *

The main goal, no matter the channel.

Select one

2 · Site goals & content

How should customers be able to reach you? *

The contact channels to show on the site.

Select all that apply

2 · Site goals & content

Which products should the site highlight? *

Pick the ones that matter most.

Select all that apply

2 · Site goals & content

How should pricing be handled on the site? *

Select one

2 · Site goals & content

What builds trust with your buyers? Pick what you actually have. *

We'll feature these on the site.

Select all that apply

2 · Site goals & content

What might make a buyer hesitate before contacting you? *

So we can address it on the site.

Select up to 3

3 · Positioning & differentiator

What are your strongest selling points? Pick the top 3 to lead with. *

These will headline the site.

Select up to 3

3 · Positioning & differentiator

How do you want to be perceived? Pick up to 4. *

Select up to 4

4 · Brand personality

Which one do you identify with most? *

Select one

5 · Tone & voice

Formality level *

Formal: "We appreciate your business and remain at your service." Casual: "Thanks! Reach out anytime."

5 · Tone & voice

Communication style. Pick up to 3. *

Select up to 3

5 · Tone & voice

Which headline style feels closest to the brand?

Just to capture tone, not the final headline.

Select one

5 · Tone & voice

Do you already have a slogan or phrase you use? (optional)

6 · Visual style

Do you want a new logo, or keep the current one? *

Select one

Your current logo

Keep the current logo as isRefresh / modernize the current logoDesign a brand-new logoNot sure, recommend what's best

6 · Visual style

Overall visual direction *

Select one

6 · Visual style

Light or dark look? *

The overall feel of the site and brand materials.

Select one

6 · Visual style

Rounded or square corners? *

Applies to buttons, cards, and images.

Select one

6 · Visual style

Which color direction do you prefer? *

Your logo is blue today. Keep it, refine it, or go a different way.

Select one

6 · Visual style

Which lettering style fits the brand? *

This is how your brand name could look.

Select one

6 · Visual style

How much movement should the site have?

Animations and interactive effects.

Select one

7 · References & inspiration

Brands or websites you like (in your industry or not). Why?

7 · References & inspiration

Upload references: current logo, screenshots, visual inspiration.

Images or PDF. You can upload several files.

7 · References & inspiration

What should the brand or website NOT feel like? *

8 · Practical

What language should the site be in? *

Select one

8 · Practical

Active social media (links or handles).

8 · Practical

Anything else you'd like me to know.